
Date: July 8, 2007
Does Company Size Really Matter?
Occasionally we are asked how many employees we have
on staff. Unfortunately the answer to this question can be mistakenly
used as a gauge to evaluate our ability to handle large or complex
orders. And while it is no secret that we have fewer employees than
some of our competitors, this is actually by design.
At Temporary Technology we are constantly in search of good customers
who are looking for a quality “technology partner” to
support their events. Unlike the competition, we are not interested
in fast growth accomplished through low pricing or cookie-cutter
service. Our company’s controlled growth is clearly spelled
out in our business plan. At TTI our goal is to consistently exceed
customer expectations, ultimately providing our customers with the
best “value” in the AV rental industry. And this goal
is accomplished by our staff, regardless of its size.
We are very selective during the hiring process. With 65 years of
combined industry experience, the Temporary Technology executive
management team is often able to draw on the many contacts they
have established over the years and hire through referrals instead
of traditional methods. All new employees are then thoroughly trained
by TTI’s executive management team. During new employee training,
company beliefs, values and vision are stressed almost as much as
the technical aspects of each position. And Temporary Technology
executives consistently monitor new employee performance, making
adjustments as needed.
You see, unlike a larger company, with multiple layers of management
between the executives and the front line technicians, TTI’s
executive managers are able to take a unique hands-on approach.
They can instill their wealth of industry knowledge and values directly
to the entire staff. This allows TTI to maintain a strong, consistent
understanding of the company’s commitment to excellent service
from the top down.
Members of the Temporary Technology sales staff came up through
the company’s technical ranks, so they actually understand
how all the gear works. They are taught a “consultative”
approach to sales, with a focus on analyzing the client’s
event goals. This helps each client receive exactly what they need,
(not just what they “think” they want). Once a new order
is taken by our sales team, our technicians are briefed by co-workers
that “speak the same language” so nothing is lost in
translation. We then supply our techs with some of the latest and
greatest AV equipment available, making sure each client receives
the best “tech team & tools” for their specific
event.
Another way Temporary Technology is able to maintain a modest sized
staff is through the development of a large pool of high end freelance
technicians. These independent contractors are hired by TTI to assist
with larger events during peak AV demand seasons, typically in the
spring and fall. They have been thoroughly screened and evaluated
by TTI’s executive management team prior to the establishment
an ongoing business relationship. They are taught the basic values
and beliefs of Temporary Technology and understand the “corporate
culture” of the clientele they are hired to serve. When positions
become available, Temporary Technology sometimes converts its freelance
technicians to full time employees, allowing the company to in effect
“try before they buy.”
In conclusion, there are many ways to evaluate a company’s
ability to provide goods & services. Some people consider the
length of time a prospective vendor has been in business to be a
critical benchmark. Others depend on references from previous customers
of the vendor in question. Regardless of your valuation preference,
it is important to understand that a pertinent criterion in one
industry is not necessarily relevant or useful in another. When
it comes to evaluating AV rental vendors, it is not the size of
the technical staff that matters; it is how the company uses it!
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