After graduating with a business degree from the University of Notre Dame, Kevin Marietta spent two years working for a major computer reseller in the Midwest. During this time he identified a relatively untapped market niche, short term computer rentals. So in 1986 Kevin and his family purchased a computer rental franchise called PCR Personal Computer Rentals. Their mission was to provide businesses in Central Indiana with a high quality source for the short term rental of IBM computer equipment.

For the next 10 years PCR Indianapolis (and later PCR Cincinnati) matured into a very successful company. By providing excellent service for all its clients, the business grew rapidly.

In the summer of 1996 fifty PCR franchise owners decided to “merge” their businesses together and form one “big” company, known as PCRC Personal Computer Rental Corporation. It was thought that each individual franchise would benefit from the “economies of scale” of the larger entity. The Marietta family decided to participate in the PCRC merger.

Unfortunately the economies of scale were unable to overcome the lack of attention to detail formerly provided by the local owners. PCRC subsequently encountered financial difficulties, and in January of 1998 they started a cost cutting campaign. PCRC offered some of the former franchisees the option of buying back their old locations. The Marietta family accepted the buy-back offer and formed Temporary Technology. During this transaction they also purchased the former PCR Louisville, Kentucky location.

Through 2000 Temporary Technology operated in much the same way as its predecessor PCR. Business was steady until the purchase price of computers plummeted, which put pressure on the rental industry. September 11th also took its toll on business. The next two years were difficult, and it became obvious that Temporary Technology needed to make some changes.

In 2004 Kevin hired Dan Loughran as TTI’s new General Manager. Dan brought TTI 20 years of audiovisual industry experience, and immediately began helping TTI “re-invent” itself. First a vision for the future was drafted and the company made plans for its step by step implementation. An organizational chart was created, and over the course of time each position was filled with a very high caliber employee, including a well organized operations manager, a meticulous bookkeeper, and a knowledgeable sales manager. These staff members were then given the authority and freedom to do their job without being micromanaged. To that end TTI threw away its thick employee handbook and replaced it with one guiding principle, the “Golden Rule.” The company also implemented a new “focus on the family” approach to managing its employees, which reduced stress and improved morale. The results truly speak for themselves!

Many things have changed since the early days of PCR in 1986. Besides a new corporate name, today Temporary Technology is a full service audiovisual rental company that happens to be well versed in computers (as they pertain to the event industry). As you know, computers are often the driving force behind many audiovisual presentations. But one thing has remained constant since the company’s humble beginnings, and that is providing excellent service for all its clients.